Released on: May 21, 2008, 5:02 am

Press Release Author: Sweet Lilly Maternity

Industry: Apparel & Fashion

Press Release Summary: Sweet Lilly Maternity is Australia\'s premier home shopping
website for funky, colourful and extremely edgy maternity wear for the fashion
conscious mummy to be. We pride ourselves on keeping ahead of the rest by
continually sourcing the worlds\'s best maternity styles that resemble runway
fashion. All of our clothes are roadtested by mummies to be for practical wearing,
glamour appeal, stretch-a-bilty and the feel good factor. We import most of our
labels and have a fabulous collection of maternity jeans, maternity tops, maternity
evening wear, sexy maternity lingerie and much much more. Our products are
constantly featured in Australian Maternity Press and we have a delightful
collection of newborn baby wear and gifts.

Press Release Body: If you\'ve just found out that you\'re expecting your first child,
congratulations and get ready for an exciting 9 months of your life!

Its fair to say that you\'ll probably have your share of the up\'s and down\'s and the
effect of the baby hormones is something else! But there is an added bonus to
becoming a new mum - you get to choose a new wardrobe for yourself and for your new
baby too! Whoever said that retail therapy doesn\'t work can think again - its
amazing how a spot of shopping can take the edge off morning sickness!

This is the point where you need to remind those dear husband and partners not to
freak out ...you don\'t have to spend a fortune, in fact we have suggested a few
basic, key maternity pieces to get you through the 9 months in maternity style.

Maternity clothes really do give you comfort and who wants to look back on their
pregnancy photos with embarrassement at those huge tents or oversized, ill fitting
sweatpants and tees?

Maternity clothing also doesn\'t have to be about contantly wearing dark colours to
try and minimise your new shape. There are some wonderful maternity styles currently
available that celebrate your shape, accentuating those womanly curves and
minimising those flabby parts that we like to hide - all available in some wonderful
exciting colours that reflect what\'s currently hot on the fashion runways across the
globe.

Maternity wear in Australia has become an integral part of the fashion savvy
mum-to-be wardrobe. Here is our list of essential maternity items:

Maternity jeans - invest in a couple of really good maternity jeans for best fit and
cutting edge style

Maternity Pants - a couple of pairs of basic work maternity pants will ensure
comfort whilst at work

Maternity Dresses - a good wrap dress can be worn over pants or jeans and be dressed
up or down and will \'grow\' with your body

Maternity Lingerie - great fitting maternity bras that ooze sex appeal are fantastic
to remind you that you are beautiful and sexy!

Maternity Nursing Tops - offer excellent value as many offer built in bras that can
be worn during pregnancy and then afterwards for breastfeeding

Maternity Blouses - cute + colourful maternity blouses will brighten up a pair of
basic pants or jeans and enhance your new \'glowing\' skin

Now that you have a better idea for what maternity clothing you will need - the real
fun begins! There are some wonderful maternity wear, maternity clothing and
maternity designs + labels on the market right now and overseas maternity labels are
all accessible at Sweet Lilly Maternity.

Congratulations and good luck with your pregnancy.

From all at Sweet Lilly xx



Web Site: http://www.sweetlillymaternity.com.au

Contact Details: Sweet Lilly Maternity is home to Australia\'s hottest collection of
fun, fabulous, edgy maternity and newborn baby wear. If you are a Pregnant Web
Queen, then this is your place for up to the minute runway maternity fashion.

PO Box 3192 Wamberal NSW 2260
Australia +61 410 590 889